DESIGN RESEARCH WITH KIDS
The client wanted to leverage the existing technical infrastructure for a new youth proposition. However, the user problem, proposition, and use case were undefined. This project developed the proposition and customer journey to determine a youth banking acquisition and engagement strategy.
PROBLEM
The underlying platform that could enable kids to manage their money existed, however, it was unclear why the product would resonate with them or why they needed it in the first place
PROCESS
Kids were engaged through a series of co-creation workshops over 6 weeks to reimagine specific customer journeys based on their needs
RESULT
Primary qualitative research with kids and their families led to the development of product strategy, feature prioritisation and technical roadmap
